By 1976, with Extraviejo, the company developed the Premium rum segment in Dominican Republic. In 1998 Brugal & Co. launched Brugal Limón, Brugal Pasión and Unico. In 2005, the company launched 5-liter steel dispensing barrels for its medium and low-tier brands.
Today, the chairman George Arzeno Brugal and most of the board members are direct descendants of the founder of the company. Brugal is taking a lead role to establish that there is only one real rum - that which is actually produced from the sugar cane. Caribbean rum producers are concerned at the growing quantities of spirits being passed off as rum around the world. Efforts have now advanced hand in hand with the European Union to establish an official definition, and now Dominican rum can be classified under the prestigious label of Denomination of Protected Origin (D.O.P) as are the products of the region of Champagne, France and tequila from Mexico. With Brugal being the third largest producer of rum in the world, it has a lot to gain