During Prohibition, when the sale of alcohol was outlawed, many bars and taverns were forced ‘underground’. This led to patrons who were planning a night out to whisper or ‘speak easy’ about these establishments. It was Canadian Club® that became the whisky
of choice in exclusive bars based on its reputation for quality and authenticity. In fact CC became the #1 smuggled whisky in the U.S. and the original ‘club whisky’ in North America.
With this 3rd release, we celebrate a true original - Canadian Club – creating memorable moments for over 160 years.
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Hiram Walker, a successful grain merchant, founded what would become Canadian Club® in 1858. Our first distillery was established in Walkerville, Ontario because of the exceptional quality of the local grains there. In those early days, if you wanted whisky, you took your own jug or bottle to the local store and filled it from a generic barrel. We didn't care for that idea.
Our whisky was different--smooth and easy to drink and we wanted people to know who made it. So we branded our barrels with our name on it, as a signature of confidence and assurance of quality.