"Crown Royal Special Reserve was introduced in 1992. The finest young whiskies are chosen and aged for a longer period than the original. Once mature enough they are then blended to produce Special Reserve 10. Oct 2008 Crown Royal Special Reserve was re-launched as Crown Royal Reserve using the same bottle as the Special Reserve with a new label and packaging"
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The reigning monarch King George VI, and his wife, Queen Elizabeth, visited Canada in 1939. Crown Royal was introduced that year by Samuel Bronfman, president of Seagram, as a tribute to the royal visit. It was available only in Canada until 1964.