When Jacob Beam made the bold move of cooking up his first batch of bourbon whiskey back in 1795, debts were settled with duels. The American Dream was still taking shape. And you added more horsepower by, well, adding another horse.
A lot has changed over the past 215 years. But here at Jim Beam, we're proud to say that things have remained more or less the same. We've spent all that time painstakingly and passionately perfecting Kentucky Straight Bourbon Whiskey. We're proud that the world's finest bourbon is still made by the same family, pretty much the same way. That's how it's been for for seven generations.
Which is not to say we're stuck in the past. We've added to Jacob's first creation, now known as Jim Beam® Bourbon, by crafting a whole family of bourbons. Some are aged longer to add a little more character and complexity. One of our whiskeys is filtered through charcoal for a more rounded and mature taste. Another offers a spicy rye flavor. And a few are made in small batches, the way bourbon used to be made. They can be light and delicate. Creamy and elegant. Smooth. Balanced. Chewy. Crisp. In fact, we're convinced there's a bourbon whiskey for everyone.
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Seven generations, more than 200 years, countless challenges and one goal: to make the best bourbon in the world. This is the story of Jim Beam®. Explore how one family has been creating and living one of the world's greatest legacies. FRED NOE 1957–PRESENT. Our current master distiller, known as the "Global Ambassador", expanded Jim Beam® to new markets and upholds the family traditions as master distiller, storyteller and innovative Kentucky bourbon man. FRED BOOKER NOE II 1929–2004. Jim Beam's daughter Margaret married into the Noe family, and a new name was brought into the Beam family tree. Her son, Booker Noe II, who was larger than life, became known as "The Innovator," revitalizing the declining bourbon category with his legendary Small Batch Bourbon Collection®.