Jose Cuervo is a brand of tequila that was founded in 1795 by Don Jose Antonio de Cuervo. It is the best selling tequila in the world, with 35.1% market share of the tequila category worldwide and 33.66% share of the US tequila category as of July 2013, nearly twice the share of the second-leading brand.[3] As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world's tequila by volume.

Jose Cuervo has always been family-owned and is run today by the Beckmann family of Mexico, direct descendants of Don Jose Antonio de Cuervo. Juan-Domingo "Dobel" Beckmann, son of Don Juan Beckmann, is the sixth-generation leader of the company.[4] In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, who had managed it since 1997