Good for backyard BBQs and dinner parties alike. With BBQ steak or steak tartare. Good with meat. Meat. Wine. Good. Simple. And of the highest quality. Like a lakeside hike in the woods, or an elegant engineering solution. Simple like you. You know your way around a grill and a toolbox. But you're no Neanderthal. You're sharp, sharply dressed and socially savvy. You're the Sledgehammer man. Refined. Uncomplicated. Let's put a stake in the ground and a steak on our plates as we answer every burning question about manhood. And hammer it home.