Spellbound was born of Rob Mondavi Jr.'s desire to craft every day approachable wines from California that are relaxed enough to enjoy every day, yet special enough to celebrate milestone events. Winemaker Rob Mondavi Jr. and partners, honor California's heritage through Spellbound's focus on one of the first varietals grown in the state, Petite Sirah. In 2009, Spellbound launched an outstanding Petite Sirah Reserve from Napa Valley, reinforcing the label's commitment to this growing varietal. Crafted from grapes from established and emerging regions in California, such as Alexander Valley, Dry Creek Valley, Russian River Valley, Santa Barbara and Lodi, the core Spellbound lineup includes the Petite Sirah, Cabernet Sauvignon, Merlot and Chardonnay. Because Spellbound wines pair so well with food, they've become a favorite choice for fine and casual restaurants, from neighborhood venues to popular destinations, such as Hyatt Hotels, Macaroni Grill, PF Chang's, Flemings Prime Rib, and Ritz-Carlton Hotels. The unique, eye-catching moon label and delicious, approachable wines have also assured Spellbound's success in off-premise channels. Whatever the occasion or setting, the rich aromas and can't-miss flavors of Spellbound wines elevate the moment, and leave consumers Spellbound! Spellbound was born of the desire to craft wines relaxed enough to enjoy every day, yet special enough to celebrate milestone events.