Towards the end of the 90s there was, as yet, no market for organic wine, when Carlo Volpi, in true pioneering spirit, decided to meet the needs of an English customer seeking a selection of the best Italian wines produced organically. Thus the first experimental line of organic wines came into being. It was officially presented in 2001 at the Millésime Bio in Montpellier, the most important organic wine fair, where it obtained approval, appreciation and orders from international markets. A true precursor, Carlo Volpi launches the range of Organic Wines of Cantine Volpi, creating the ERA label, from the Greek name of the Goddess of Nature, Diana. Currently the Organic line makes up 70% of the company's total wine production.