Imaginative and inviting, Primaterra is Italian by design. Primaterra brings Italy to the all levels of consumers with its quality, value and unique identity as a wine for the everyday choice. Dynamic, delicious and colorful, the wines are styled to be enjoyed by everyone. Primaterra wines originate from regions in Italy where the land, climate, and growing styles have proven to yield character and quality. Primaterra wines are produced from fruit grown in the Veneto, Puglia and Sicily. The wines are crafted to be juicy, delicious and refreshing. Italian wine is one of the most complex sectors for the inexperienced consumer- Primaterra solves this dilemma: the brand exudes a convivial quality and flair, and serves as a welcomed departure from convention. Sales are initiated by the distinctive Primaterra brand image that is showcased in fresh and fun packaging while repeat sales result from quality and consumer satisfaction. Primaterra is what it means to be Made in Italy today.