Stéphane Aviron has adopted an almost radical return to tradition in Beaujolais: sustainable viticulture, extremely old vines and classic Burgundian techniques. His cru Beaujolais drink like fine Burgundy. Historically considered "poor man's Burgundy," a modern movement toward fruity, simple, quaffing wines boosted sales but eroded the region's traditional quality. Stéphane Aviron has reversed the trend. By focusing on the Beaujolais village crus, the best sites for unique, expressive wines, and finding old parcels of vines, Aviron creates very expressive, age-worthy wines relying on traditional and new methods, including organic and biodynamic vineyard management. All wines are labeled "Vieilles Vignes," old vines, because the vines are at least 40 years old. Stéphane Aviron's wines are authentic in every way.