In 1902, Nicola Catena, an Italian immigrant, planted his first vineyard in Mendoza, Argentina. The winery has remained under family control -- now in its fourth generation -- and is one of the few family-owned wine companies in Argentina that remains in Argentine hands. Owned today by Nicolás Catena and his daughter Laura, Bodega Catena Zapata is known as the pioneer of fine wine from Argentina, and Nicolás is recognized as the vintner who revolutionized wine quality in Argentina. A trained economist, Nicolás began this revolution in the early 1980s and continues to challenge himself and his team to make wines that can be counted among the best in the world. His measured approach to viticulture has taken its place in wine history as the pioneer of Malbec and high-altitude viticulture. Catena wines, first launched in 1992, set a new standard for quality in South America. The wines immediately proved the quality potential of Argentina and garnered the first outstanding reviews for Argentine wines from worldwide media. After more than 20 years, the wines of Catena continue to lead the way in Argentine viticulture and winemaking. The family and the winery's employees take great pride in carrying on the tradition that began over a century ago.