From humble beginnings in Santiago de Cuba, Bacardi created the first mixable rum, launched an entire cocktail culture and emerged as the world's largest privately held spirits company. The Bacardi culture embraces a bold entrepreneurial spirit, valuing success but also rising up to challenges. Our 150-year history is etched against the backdrop of war, earthquakes, epidemic disease, U.S. Prohibition, the Cuban Revolution and illegal confiscation of our Cuban assets. Bacardi leaders consistently overcame adversities to emerge stronger, gradually positioning the Company as a successful, multinational leader across the global spirits industry. Bacardi holds its heritage close to the heart and takes great pride in reaching its 150th anniversary, a milestone few companies ever reach. Chairman Facundo L. Bacardí, a fifth-generation family member and namesake of the founder, joins all of Bacardi in wishing all of you a celebratory toast: "Here's to the next 150 years of Bacardi bringing people together!"