Although Enrique Mendoza founded the winery in 1989, his son Pepe now runs the business, aided by his younger brother Julián. Pepe is responsible for vineyard management and winemaking, while Julián looks after the commercial side of the company. So well respected is Enrique Mendoza that it was inducted into the prestigious Grandes Pagos de España. This group's mission is to defend and propagate the culture of "pago" wine, meaning wine produced in a specific terroir that reflects the distinct personality of the soil and climate. To become a member, a vineyard must surpass strict quality standards and also exhibit a degree of uniqueness in terms of soil, climate or grape variety that sets it apart from the surrounding area. The association's membership includes 25 estate wineries throughout Spain.