The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains". The exact recipe and methods are trade secrets.
White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior.
White Claw entered the Canadian market in 2020 with limited flavors, later expanding offerings. The Canadian version is made with vodka rather than a beer base.
New flavors were introduced in for the American market in March 2020 and again in March 2021, along with iced tea seltzers.
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When shopping for grocery items, we want to make sure you know that Empire Wine & Spirits, LLC dba Empire Wine & Liquor and Empire Edibles, LLC (dba Empire Too) are separate businesses.
Wine & Liquor are sold through Empire Wine & Liquor and Grocery items and Beer are sold through Empire Too.
In order to accept a transaction containing items from both businesses, there will be a separate charge originating from each respective business.
One delivery will be made and only charge a single delivery fee. Final rates will be calculated in the shopping cart. Gift cards sold by Empire Wine & Liquor CAN NOT be used on items sold by Empire Too.
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- Add the coupon to your shopping cart by clicking the apply coupon checkbox. Each coupon is only valid for a limited time or while stocks last. Once you have applied a coupon, the date by which you must redeem it (the "Expiry Date") will be displayed on the coupon. You will usually have until 11:59pm on the expiration date to redeem the coupon. Quantities are limited and collected coupon may expire before the expiration date.
- Add a Qualifying Item to your shopping cart by clicking the "Add to Cart" button.
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