White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.[2] The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains".[3] The exact recipe and methods are trade secrets.
History
White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade.[4] The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020.[5] In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior.[6]
White Claw entered the Canadian market in 2020 with limited flavors, later expanding offerings. The Canadian version is made with vodka rather than a beer base.[7]
New flavors were introduced in for the American market in March 2020[8] and again in March 2021, along with iced tea seltzers.[9]
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