The brand was introduced as the "Russian Standard" vodka in 1998 by the Russian Standard company of Roustam Tariko. The Russian Standard, later called Original, vodka established the brand as one of the top premium vodka brands in the Russian market. Its new Russian, Soviet-free identity, turned (unusually for a premium beverage) an advantage in the rapidly developing market of the 1990s Russia.
Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch of Russian Standard Platinum product in 2001 and the luxury brand Imperia in 2004.[1] The original product was re-christened Original.
In 2006, a new distillery with 4 million cases/yr capacity was opened in Saint Petersburg.[2]
23e
Russia
"Its combination of traditional wheat taste - from the hardy winter wheat of the Russian steppes - and remarkable clarity - from the soft glacial
23eRussia
" Upping the ante on perfection, this sensuous elixir blends timeless savoir-faire with state-of-the-art sophistication. Russian Standard Platinum takes Mendeleev's recipe for the Tsars one
" Russian Standard Original owes its name and quality to Dmitri Mendeleev's classic formula, commissioned by Tsar Alexander III for optimum balance and purity. Its
"Color: White. Smell: Elegant and exquisite aromas of anise and vanilla with fresh citrus notes of intense stress in their tasting grain. Taste: Excels its
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