Neil and Maria Empson's proprietary label was named after the Italian word for "hallmark" - bollino. Aptly so, for when Bollini was born, in 1979, connoisseurs and consumers world-wide had been looking to the Neil Empson Selections imprint on bottles of Italian wine for a decade, as a guarantee of quality and reliability.
The Empsons now determined to combine impeccable quality and accessible pricing in a brand of their very own, destined to fill a badly needed market niche: internationally appealing wines, known and appreciated everywhere, at price points everyone could afford.
Neil and Maria chose a range of noble varietals from Italy's northeastern regions of Friuli and Trentino, where high altitudes, night/day, winter/summer temperature extremes, multitude of microclimates and alluvial geo-history speak excellence and extract.