Babe Wines

When Josh Ostrovsky (aka The Fat Jew) and brothers Tanner and David Oliver Cohen (founders of the White Girl Problems Twitter account) joined forces to launch White Girl Rosé last summer, they were able to corner the market thanks to their deep understanding of their core audience — better known as "basics."

"We realized very early two important facts. Number one is that millennials are the biggest group of people who buy wine. And number two, they don’t know anything about it," David told Pret-a-Reporter of their target demographic during a rooftop tasting at the London West Hollywood hotel. "So you walk into a wine store, this stands out to them."

Indeed, the White Girl Rosé bottle — with its cheeky label and cork reading "Yas" — was an instant branded success, becoming the No. 2 best-selling rosé in New York state after last summer's launch with a quarter of a million bottles sold between July and September. (Not to mention, over 50,000 tagged Instagram photos.)

This season, however, the boys are taking White Girl Rosé to the next level by introducing Babe — their signature rosé with bubbles in a can. "Our demographic is drinking in nontraditional locations, like bathrooms, gas stations, Ubers. So we needed something portable. We need something that you can just chill with for going wherever," said Ostrovsky, adding that it's the perfect go-to alternative for beer at sporting events, concerts or "the office."

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Babe Sparkling Red 4-187ml Cans
Three of these cans of delicious bubbly Cabernet and Syrah blend is equivalent to one bottle of wine. This is a 4 pack.
Item Number: 33379
Case: $65.94
Allow 2-4 days shipping/pickup

Babe 'Sparkling Pinot Grigio' 4-187ml Cans
"A deliciously refreshing and fizzy, medium-bodied sparkling Pinot Grigio with clean touches of citrus, pear, melon and mineral." Winemaker's Notes
Item Number: 28820

Babe 'Sparkling Rose' 4-187ml Cans
" A fun, fruity and fresh sparkling rosé from the makers of White Girl Wine. Get your picnic/party/outing going with these fun single-serving cans of delicious bubbly pink. " ~ Winery notes
Item Number: 25456
Case: $65.70
Pickup / Local Delivery Only

White Girl Rose NV
" It’s super-crispy with a touch of citrus and sweet after-notes. It’s also bone-dry.” ~ Winery notes
Item Number: 21466
Case: $167.40

White Girl Rose 2014
"Last summer, in the Hamptons, there was a rosé shortage. People were running through the streets, screaming. There was not enough rosé. They were hoarding it in their arms … and we said, ‘never again!’"