Benjamin Hammerschlag's family arrived in the States from Germany in the late 1800's. His great-great grandfather married a young girl by the name of Flegenheimer and joined her family's business. The Flegenheimers were New York Wine Merchants - in their day a well-known, thriving, pre-Prohibition family enterprise with several locations throughout the greater New York area. From Brooklyn to Yonkers, Hoboken to Newark, Flegenheimer Bros dealt exclusively in quality beverages. The business was established in 1876 and was still flourishing in 1919 when the manufacture, transportation and sale of alcoholic beverages was outlawed in the United States. Three generations later, the youngest Hammerschlag has decided to resurrect this heritage with a reserve red from his high altitude, McLaren Vale property, giving new life to the legacy that began long before he too chose wine as his passion and profession.